Category: Thought leadership
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Tech product marketing shouldn’t be complicated
How it works, how it’s built and even how much it costs are secondary concerns. Your future customers are the people who want what your product can do. They have a problem your product can solve, so when you’re talking to them, it’s their story you should focus on, not…
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Sharing information is the future of marketing
The online customer is increasingly hard to reach with traditional advertising, but storytelling and informative content creates relationships and draws followers to your brand. A study conducted by Demand Metric found that content marketing generates three times as many leads as online ads, and it
Marshall Communications & Marketing 