Category: Marketing strategy
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How do I become an influencer executive?
People respond more favourably to storytelling than advertising and that psychological preference has given rise to the era of online influencers – If the image of your brand is repetitive, intrusive ads, you’re going to alienate people, even the ones who might actually need your product
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Put your customers’ problems in the spotlight to win more business
In a saturated online marketplace, traditional B2B advertising struggles to attract corporate clients. Content marketing, focusing on solving client problems, is more effective and cost-efficient, generating three times as many leads. Prospective customers resonate with content addressing their challenges, making content marketing the key to attracting and engaging with new…
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Content marketing 101: useful info attracts new customers
In this article I’ll explain how sharing useful, engaging content online can boost your SEO and help get you closer to the top of the Google results. The more links that point to your website from high authority, high traffic domains, the higher your website will climb in
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SEO for CEOs: how to win the Google results game
You want your website to get noticed. There are millions of businesses clamouring for the attention of customers so how do you stand out from the background noise? Search results are one of the biggest drivers of web traffic. When a buyer is
Marshall Communications & Marketing 