Category: Content marketing
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Tech product marketing shouldn’t be complicated
How it works, how it’s built and even how much it costs are secondary concerns. Your future customers are the people who want what your product can do. They have a problem your product can solve, so when you’re talking to them, it’s their story you should focus on, not…
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Put your customers’ problems in the spotlight to win more business
In a saturated online marketplace, traditional B2B advertising struggles to attract corporate clients. Content marketing, focusing on solving client problems, is more effective and cost-efficient, generating three times as many leads. Prospective customers resonate with content addressing their challenges, making content marketing the key to attracting and engaging with new…
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Sharing information is the future of marketing
The online customer is increasingly hard to reach with traditional advertising, but storytelling and informative content creates relationships and draws followers to your brand. A study conducted by Demand Metric found that content marketing generates three times as many leads as online ads, and it
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Digital marketing explained in 5 minutes
If you’re making decisions about how to sell your brand online, don’t let the marketing-speak put you off. The jargon sounds complicated, but digital marketing is a logical process, and the terminology is all about getting your product in front of buyers. In the next five minutes, you’ll learn the
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Content marketing 101: useful info attracts new customers
In this article I’ll explain how sharing useful, engaging content online can boost your SEO and help get you closer to the top of the Google results. The more links that point to your website from high authority, high traffic domains, the higher your website will climb in
Marshall Communications & Marketing 