Marshall Communications & Marketing

There’s a realisation amongst innovative businesspeople that traditional advertising is losing its impact. People hate advertising online. We scroll through our news feeds to be entertained and get useful information that can help us achieve our goals. Nobody wants to be assaulted by a parade of intrusive, flickering adverts that suck up our bandwidth and clog up our screens.

In the contemporary marketplace, good marketing means giving people something they really want, with your message folded around it. It should be like getting a gift; they open it delightedly and then notice your message printed on the inside of the wrapping paper.

Have you considered content marketing?

The online customer is increasingly hard to reach with traditional advertising, but storytelling and informative content creates relationships and draws followers to your brand. A study conducted by Demand Metric found that content marketing generates three times as many leads as online ads, and it actually costs 62% less.

Marketing research shows that the online audience, particularly younger people, respond positively to content marketing but make negative associations with brands that use intrusive advertising like banners and pop-ups. The future of marketing is to give your audience something useful and thought-provoking that they enjoy. That way, when you present your product, they already have a positive relationship with you.

Hi, I’m Emmanuel Marshall

I make marketing campaigns for my clients that deliver useful information to their target audiences. I help businesses build communities around their brands, promote SEO and generate qualified leads.

Let’s talk about how I can help you grow your business